Consider this: Nearly everything we know about diapering comes from the companies whose sole objective is to sell us more diapers.
Through constant commercials featuring peaceful sleeping babies, colorful “New Baby” sample packs, and the writing of dozens of Mommy Blogger Brand Ambassadors, disposable diaper companies aim to control how you feel about diapering. Specifically, they attempt to create in parents the lucrative mixture of self-delusion and disgust that drives Americans to consume– in this case, to buy more diapers. According to the disposable diaper industry, you should:
- Strive to spend as little time as possible dealing with your baby’s diapers.
- Quiver at the thought of the germ-filled toxic waste your baby produces.
- Avoid, at all costs, “potty training” little Johnny until he “is ready”.
- Blissfully ignore the truckload of everlasting diaper waste that you create when you choose to use disposable diapers.
- Accept the fact that you will spend thousands of dollars per year diapering your child.
With this constant messaging, it’s no wonder that approximately 90% of American diaper changes are into disposable diapers.
If you use reusable cloth diapers even some of the time, you have somehow found your way past a concerted marketing effort.
Wouldn’t you prefer that your friends and families learn about diapering from the thoughtful humans around them, not from corporations motivated solely by their bottom line? As a parent who uses cloth diapers, you are in a position to empower other parents to find and use cloth diapers.
Here are two ways to help:
1. Find or start a Real Diaper Circle to support and educate people in your community about cloth diapers. With 20 hours a year, you can literally change the diapering practices in your community.
2. Join the Great Cloth Diaper Change, the Guinness World RecordTM-breaking worldwide simultaneous cloth diaper change. April 21, 2012 at 9am Pacific Daylight Time. Be there. This grassroots event is one way our human voices can get past the billions of dollars the Big Disposable industry spends telling the world how to diaper. And bring your friends. Everyone is welcome.
Heather McNamara is the Executive Director of the Real Diaper Association, one of the accredited leaders of the San Diego Real Diaper Circle, and an organizer of the Great Cloth Diaper Change. She is the mother of two (previously cloth diapered) boys and just discovered the fun of having a Real Diaper Circle meeting at a kid-friendly brew pub.
You can find her on Twitter at @RDAHeatherMc
About The Great Cloth Diaper Change Ambassadors
We are a team of writers who are all part of The Great Cloth Diaper Change, an international initiative organized with the help of the nonprofit Real Diaper Association. The event is designed to show the world that cloth diapers are a real option for today’s families. The Great Cloth Diaper Change is an exciting Guinness World Record breaking event, and in 2011, more than 5,000 babies were changed simultaneously. For more information visit www.GreatClothDiaperChange.com.