These Stunning Photos are Part of an Inspiring Campaign to Normalize Breastfeeding

Photo Credit: Tiff DeLancy@namastetiffProbiotics company, Hyperbiotics, started this campaign to normalize breastfeeding.

There is nothing more touching than the sight of a mother nursing her child, yet mothers continue to experience the stigma of breastfeeding. Probiotics company, Hyperbiotics, is working to change that.

Using beautiful photos and a simple Instagram hashtag — #EmpoweredNursing — Hyperbiotics is on a mission to normalize breastfeeding.

Breastfeeding is completely natural, not to mention incredibly healthy for both mothers and babies, and yet millions of women around the world face cultural and practical barriers that make it difficult to breastfeed. We are constantly posting stories on breastfeeding moms hiding in public bathrooms and being shamed publicly for feeding their babies, and quite frankly, we’ve had enough. 

Related: 5 Celebs Who Are Loud and Proud About Breastfeeding

That’s exactly why we’re so impressed with the amazing work Hyperbiotics is doing — their bold #EmpoweredNursing campaign  depicts the breastfeeding journeys of women around the world. Throughout the month of May, women are coming out of the closet and sharing personal photos for the world to see along with the intimate details of their breastfeeding journeys, all in an effort to break down cultural barriers and inspire real change.

The faster breastfeeding becomes just another normal fact of life, the better for everyone. Hyperbiotics Co-founder Jamie Morea says, “If just one mother finds it easier to breastfeed as a result of seeing herself reflected back to her in someone else’s story, then this campaign is already a success. The normalization of breastfeeding isn’t just good for moms to be––it will have enormous impacts on the rest of the world!”

Related: Large Boob Aimed At Promoting Breastfeeding

She continues, “Breastfeeding has huge, beneficial lifelong effects on both mothers’ and children’s health, lowering the risk for a host of health conditions. If every child was breastfed within an hour of birth and then breastfed exclusively to age two, it would save about 800,000 children’s lives every year. And the currently low worldwide breastfeeding rates are associated with $302 billion in global economic losses.”

Hyperbiotics wants you to join their mission. Share your pictures and stories of breastfeeding on Instagram with the hashtag #EmpoweredNursing and take part in a movement to break down one of the most stubborn, yet often ignored barriers to women’s empowerment!

For some inspiration, check out these beautiful photos:

Abigail Wilson: @mama_organics
Empowered Nursing Abi


Ashley Matteson: @modedemommy
Empowered Nursing Ashleyen_ashley

Dawn Charles with Allison Harp Photography @dawn.charles @allisonharp


Jamie Morea
Empowered Nursing Jamie 

Jamie Morea
Empowered Nursing Jamie en_jamie2

Jamie Morea
Empowered Nursing Jamie 

Julie Hays
Empowered Nursing Julie

Lisa Cooper & Cleobella with Lacée De Grasse @lisa_cooper @cleobella @laceedegrasse
Empowered Nursing Lisaen_lisa

Melissa Sapmaz
Empowered Nursing Melissa

Natalie Zambreski @nataliezambreski
Empowered Nursing Natalieen_natalie1

Natalie Zambreski @nataliezambreski


Seewah Russo @seewah
Empowered Nursing Seewah

5 thoughts on “These Stunning Photos are Part of an Inspiring Campaign to Normalize Breastfeeding”

  1. I think that breastfeeding is a private matter.I would not feel comfortable doing it in public.It is a moment between the baby and mother.

  2. I think it’s perfectly natural and there should be nothing to hide. These pictures are adorable and only make me wish I had pics of my own children nursing because it was the most precious thing I have ever experienced. ???

  3. I have nothing at all against breastfeeding, I think it is wonderful . However, I too think it is a private matter! I don’t think women should go around popping their breast out in front of everyone and nurse! I don’t see why it is such an issue to put a throw over you while the baby feeds! I also disagree with nursing a child past a year old. They are big enough to drink out of training cups then and have teeth to eat food with. If you want them to still have breast milk, pump and put it in their cup. I think people are trying to make a bigger thing out of breastfeeding than what it really is! I think y’all have more of an issue of being free with the exposure of your breast than the actual benefits from nursing!! We don’t live in Africa or uncharted countries that aren’t civilized and go naked!!! I don’t know anyone that is against nursing, it’s just the manner in which you do it.

  4. love, love, love these pictures. I think that these pictures, along with women breastfeeding in public openly are extremely important to help normalize breastfeeding. I was a super shy nurser, and had a hard time breastfeeding because of my own modesty issues. When my friend and I had babies at the same time she helped me feel much more comfortable nursing openly because of her own comfort level. I also want to say that I do not think it is anyone’s business how long a baby nurses. That is strictly up to mother and baby. I just weaned my two and a half year old and let me tell you the booby helped so much through a couple of colds and a bad burn not to mention a few rough naps and tantrums. Shame on anyone for judging a nursing relationship. It is hard to nurse under a cover by the way! Have you tried eating with a blanket over your head in 80+ degree weather?

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