Today is World Down Syndrome Day. Join the National Down Syndrome Society’s beautiful and inspiring My Great Story Campaign to celebrate and honor the 400,000 Americans living with Down syndrome. Please pass this message on and share with friends on facebook to honor those with Down syndrome.
About My Great Story
MGS was created pro-bono by NY based Ad Agency, Pedone. After 14 months of market analysis the Pedone team developed a campaign in an effort to shape the future for all people with Down syndrome. The online story book was developed by CT based Interactive Agency York and Chapel, who spent over 12 months developing the user friendly technology, sophisticated design and esthetics, and incorporation of the spectacular print ads shot by Zachary Scott. To date, over $5 million has been donated in national and regional ad space and services, and there have been over 150 million impressions across the country. The campaign has had placements in publications such as Allure, Fortune, Golf Digest, The New Yorker, Newsweek, Time, Vogue and Wired, among other noteworthy outlets. To learn more, visit www.ndss.org/stories.
About Down Syndrome:
Down syndrome is the most commonly occurring genetic condition, in which the individual has a third copy of the twenty-first chromosome. World Down Syndrome Day is celebrated on the twenty-first day of the third month of the year in recognition of this fact. One in every 691 live births is a baby born with Down syndrome, and it is the most commonly occurring chromosomal condition. People with Down syndrome attend school, work, participate in decisions that affect them, and contribute to society in many wonderful ways.
People with Down syndrome are living longer than ever before. The life expectancy of individuals with Down syndrome has increased dramatically in recent decades – from 25 in 1983 to 60 today. Children with Down syndrome are often fully included in social and educational settings and increasingly go on to graduate high school and attend postsecondary education programs. While placement in the workforce remains a struggle, the situation has improved and adults with Down syndrome have attained a variety of positions, bringing enthusiasm, reliability and dedication to their jobs.
Image Credit: National Down Syndrome Society’s (NDSS)
Melanie Mayo-Laakso is the Content Manager for Mothering.com. Mothering is the birthplace of natural family living and attachment parenting. We celebrate the experience of parenthood as worthy of one’s best efforts and are at once fierce advocates for children and gentle supporters of parents.