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Cosleeping in a Coca-Cola Commercial

I'm not a Coca-Cola fan for all sorts of reasons, but I'm thrilled to see cosleeping represented in this new Coke ad from Argentina. And I'm wondering if the fact that Coca-Cola included cosleeping in the ad reflects a move toward the normalization of cosleeping or if it simply reflects a difference in sleeping practices between the United States and Argentina?

 

 

 

About Brian Leaf

 

Brian Leaf is author of forthcoming parenting memoir, Misadventures of a Parenting Yogi: Cloth Diapers, Cosleeping, and My (Sometimes Successful) Quest for Conscious Parenting as well as the yoga memoir Misadventures of a Garden State Yogi: My Humble Quest to Heal My Colitis, Calm My ADD, and Find the Key to Happiness. You can find him online at www.misadventures-of-a-yogi.com.

Comments (6)

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I think it is a difference in cultures. I live in South America.
Such a good ad!! Curious how you found out about it Brian. In Europe we have this festival call The Night of Ad Eaters, that tours big cities on the continent. It lasts all night and it shows ads from all around the world, divided by categories. You'd think it's boring to pay money to go to a movie theater and watch ads all night long, but the ads are curated by a team of creatives, to represent trends in different parts of the world, different kinds of humor or even how big brands like Ikea or Coca Cola create completely different ads for different countries. Really amazing, fun and entertaining. 
 
But going back to your article - yeah, co-sleeping is probably the norm in places where people can't afford to have multiple rooms or beds, or where the family members are very close to each other. 
Of course, this IS a Coke ad... and the damages (in terms of health, cultural and economic autonomy...) done worldwide by this most mega of mega-conglomerate's extraordinarily aggressive marketing far, far outweigh WHATEVER they depict (with the intent to garner more sales in a sector they'd typically be less attractive  - in this case, the young, hip, co-sleeping crowd.)
Also irritated to see their actors of choice are hardly representative of most of the folks you'd see in Buenos Aires or any Argentinian city... because of course, only the very white and tall are beautiful....
I just saw a US sleep number bed advert that shows bed-sharing. It's with an older child, not sure if that's better or worse (no risk of SIDS, but most people expect older children to have their own beds).
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