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Today is World Down Syndrome Day: Join the My Great Story Campaign

Today is World Down Syndrome Day. Join the National Down Syndrome Society’s beautiful and inspiring My Great Story Campaign to celebrate and honor the 400,000 Americans living with Down syndrome.  Please pass this message on and share with friends on facebook to honor those with Down syndrome.

About My Great Story

MGS was created pro-bono by NY based Ad Agency, Pedone. After 14 months of market analysis the Pedone team developed a campaign in an effort to shape the future for all people with Down syndrome. The online story book was developed by CT based Interactive Agency York and Chapel, who spent over 12 months developing the user friendly technology, sophisticated design and esthetics, and incorporation of the spectacular print ads shot by Zachary Scott. To date, over $5 million has been donated in national and regional ad space and services, and there have been over 150 million impressions across the country. The campaign has had placements in publications such as Allure, Fortune, Golf Digest, The New Yorker, Newsweek, Time, Vogue and Wired, among other noteworthy outlets. To learn more, visit www.ndss.org/stories.

About Down Syndrome:

Down syndrome is the most commonly occurring genetic condition, in which the individual has a third copy of the twenty-first chromosome. World Down Syndrome Day is celebrated on the twenty-first day of the third month of the year in recognition of this fact. One in every 691 live births is a baby born with Down syndrome, and it is the most commonly occurring chromosomal condition. People with Down syndrome attend school, work, participate in decisions that affect them, and contribute to society in many wonderful ways.

People with Down syndrome are living longer than ever before. The life expectancy of individuals with Down syndrome has increased dramatically in recent decades – from 25 in 1983 to 60 today. Children with Down syndrome are often fully included in social and educational settings and increasingly go on to graduate high school and attend postsecondary education programs. While placement in the workforce remains a struggle, the situation has improved and adults with Down syndrome have attained a variety of positions, bringing enthusiasm, reliability and dedication to their jobs.


Image Credit: National Down Syndrome Society’s (NDSS)

Melanie Mayo-Laakso


Melanie Mayo-Laakso is the Content Manager for Mothering.com. Mothering is the birthplace of natural family living and attachment parenting. We celebrate the experience of parenthood as worthy of one's best efforts and are at once fierce advocates for children and gentle supporters of parents.

Comments (3)

Yay! What an awesome way to celebrate and recognize the wonderful lives and beautiful contributions of people living with Down syndrome. If you have known an individual living with DS, you know the joy they can bring and the blessings they can be to those around them.
I agree, these are some of the most special and wonderful human beings, to see the light in their eyes and amazement at everyday things we take for granted is awesome. I was actually at the grocery store earlier with my 9 month old and a young teen with DS came up to say hi and my son smiled and the boy commented how he just loved babies and I knew that it made his day to see my son smile and in turn it made my day too. God Bless
What a wonderful way to recognise,people with Down Syndrome!My daughter has grown into a wonderful young lady,she has touched so many live's by just being herself.Thank-you to all the people in her life for being so wonderful to her,you have all made such an contribution in helping her to become who she is.Thanks again friends and family.Bless you all.
Mothering › Health Articles › Today is World Down Syndrome Day: Join the My Great Story Campaign