Whether it is delivering meals to an elderly person, moving injured animals to a safe shelter, or transporting a sick child to and from a doctor’s appointment—a car is a necessity that many causes cannot live without. Toyota, who has a long history of corporate philanthropy, is recognizing the importance of filling this need with their 100 Cars for Good campaign, launched earlier this year.
The 100 Cars for Good campaign is Toyota’s first philanthropic effort to fully embrace social media for good, allowing a truly unique way for individuals and communities to speak up for the causes they love. On May 9th, 500 small nonprofits across the US began getting their shot at a Toyota vehicle via public voting on Facebook. Every day for 100 consecutive days Toyota opens the polls for voting on a new group of five nonprofits—the cause with the most votes at the end of each day receives the car.
The voting continues through August 16th and is made simple with a nicely designed Facebook application just for the purpose. Turn one simple action into big community change by connecting with the 100 Cars for Good campaign and casting your vote for these causes in need.
This is a post is based on an advertising relationship.
Melanie Mayo-Laakso is the Content Manager for Mothering.com. Mothering is the birthplace of natural family living and attachment parenting. We celebrate the experience of parenthood as worthy of one's best efforts and are at once fierce advocates for children and gentle supporters of parents.