- Last updated 10/18/12 by emilyfrischmann
Why They Whine: How Corporations Prey on our Children By Gary Ruskin Web Exlusive Cheryl Idell knows a lot about nagging. She has written reports for major corporations with such titles as the "Nag Factor" and "The Art of Fine Whining." She tells her clients that nagging spurs about a third of a family's trips to a fast-food restaurant, to buy children's clothing or a video. Idell, who is chief strategic officer for Western Initiative Media Worldwide, a major market research firm, speaks with the cold precision of a physicist. "Nagging falls into two... read more


