- Created on 1/7/10 by Mothering Editorial
By Jonathan Rowe and Gary Ruskin Paul Kurnit is the president of KidShop, an advertising firm that specializes in marketing to children, and he has plans for our kids. "Kid business has become big business," Kurnit says.1 To make kid business even bigger, he preaches what he calls "surround marketing": saturation advertising that captures kids at every possible moment.2 "You've got to reach kids throughout the day-in school, as they're shopping at the mall, or at the movies," says Carol Herman, a senior vice president at Grey Advertising. "You've got to become part... read more



