BORN's rates are lower, around $2750 if I'm thinking right. They don't have the overhead of the big office that CHOICE has, so I assume that's a bit part of why their rates are lower. I talked to a few independent CPMs in the area and most were in the ballpark as well. I think checking them both out is a good approach! I'd be interested to learn your impressions.
4/26/13 at 11:08am