Pros: easy to use, fits well, front or back carry
This has become our "go to" carrier, and the carrier I love to gift to new moms whenever I can. In particular, I think it fits moms well, whereas some carriers are sized broader for men. Baby can be worn from newborn to toddlerhood with ease, making this a very valuable, versatile piece for any baby wearing stash. It is also was to use for "non-babywearers," without any difficult ties, rings, etc. A very approachable way to start baby wearing if you are intimidated.