Pros: Easy to use, versatile
Cons: price, still getting the hang of it
I bought this in April for my newest LO, and I have to admit I'm still getting the hang of it. It was the most highly recommended among knowledgeable baby wearers, but I'm not a total convert yet. I think that this would be great for bigger babies who are a bit more difficult to wear in a stretchy wrap, etc. My DD is small for her age, and I feel like I just don't have the front carry down just right. That said, I see this being especially helpful and useful as DD ages, especially when traveling and when we graduate to some of the side and back carries. Also, it's easy for my husband to use, and the colors are "manly" as well.