Pros: Pronounceable ingredients, gentle soap, family business
I've been using LuSa soaps for the last five years or more. We love it! When my son was a toddler and in an intensely "blue is good" phase he routinely chose LuSa Gitchigoomee soap because it was blue. I was happy to buy it because I knew it was as gentle and safe for him as the baby soap that I used on my newborns.