Pros: price, lack of color, and price
Cons: none worth mentioning
I have always had super sensative skin, so before I put anything on my girls, I do a trial run on myself. Given how easy it is to label products a natural (when they aren't or are only kind of sort of part way there), its the easiest way to tell, especially with inexpensive product lines where the cost of said experiment is less than the time cost of researching all over the internet.
-not expensive, so if it could work for you, its not a big investment to find out
-works well, gets my hair clean and is not harsh on my scalp
-no smell or colors added (the colors really kill my skin)
-did I mention not expensive ? :)
Works well, but then I rotate through whatever is in stock at Ross so that probably helps with any buildup issues. I like that it seems more natural even if it probably really isn't. And of course, I like that price.