Far better than most alternatives

I used this as an alternative to other zinc oxide creams because it says it is a natural baby care product, & that appealed to me. I would rather not use petroleum products on a baby's diaper area & this cream fits the bill. It compares favorably with more well-known and easily available brands that can be had at most discount or grocery stores. I was disappointed with the ingredient list for a product claiming to be all-natural. It is still head and shoulders above it's competition, & it would be hard to do better unless I make a diaper cream myself! No staining on cloth diapers/ wipes. Works fine, but nothing special, imo.