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Pampers. Why do companies have to offer advice??  

post #1 of 13
Thread Starter 
The pampers coupons I get for new moms (not sure why, but they got my name even though my 'newborn' was a year old, maybe the date got entered wrong) come with a booklet that offers all kinds of non-diaper related parenting tips and advice, but the breastfeedign advice had me upset.
Has this been discussed here?

Why do they even 'need' to offer advice? The gist was, breastfeeding is great, if you can do it, and if not don't feel guilty, bottle feeding is just fine and then DAD can bond and you can sleep.

I knew it was going to bother me, and I'm overwhelmed enough right now with all the stuff goign on her and getting ready for travelling, so yesterday I MADE myself throw it away in the garbage (I had torn out one of the pages to post about a few weeks back) THEN today I got yet another big packet from them (I haven't opened it). It was taunting me, making me feel like I needed to do something about it, again. I think the last pampers thing has something about diapering that pissed me off as an ec'er (pun intended) and a previous one has me tsking because of the sleeping advice, etc. etc.

I was hoping I would find this already discussed, but didn't see anything.

The advice was not even close to the AAP guidelines. In this age of litigation, wouldn't the BEST policy be to say the LEAST about issues, so you can't be held accountable. Or if you are going to provide information to have it parrot a reliable sourse, such as the AAP.
Why do companies like Pampers think they even have to provide such a resource?

My head/heart hurts even more to think of parents who are getting their parenting information from their free papmpers coupons and not from .... well, see things are messed up there, too, as I guess I started getting my resources from thw What to excpect when you are expectng series and then ivillage before I even KNEW where to start and found my way here and to other resources. And my parents and many friends would have often fed me similar advice anyways, although I was lucky to be surrounded by a small few of natural minded (or whatever descriptive you prefer) parents/friends/relatives.

Sorry, rant over, and a bit rough right now. I don't have time to edit this well.

Jessica


Editing to add some highlights.. paraphrased

Titled:
Quote:
What's the "breast" choice?
pregnancy is great for thinking about how you will feed .... breast milk or formula?
Breast milk is best (the obigatory thing everyone says before then knocking it all down)
If you decide....
Breastfeeding is natural but not always the easiest...
If you decide to stick with it
Although many moms say they would prefer... sometimes its not physically possible or practical
Don't get stressed or feel guilty

Top picture of mom nursing
bottom picture of baby bottle feeding

I just got the 4-6 month 2008 edition, which had no mention of breastfeeding on skimming and just had some sleep training information to cry about.

Anyways, I still just don't get why every company feels the need to print all this stuff, but I guess they all don't want to be left out, and since companies have started to do this (probably the formula companies first with their hospital bags) everyone has to. Plus for those that are part of multiple brands it gives them a chance to promote their other stuff. Money driven that's for sure.
post #2 of 13
Thread Starter 
Oh, and yes reliable source such as the aap should have had 'reliable' in bunny ears. That's a whole other issue- I'd love pampers to quote Mothering or LLL, but that's not going to happen anytime soon, so AAP seemed like a reasonable alternative.
post #3 of 13
that's odd. Why would pampers care if you breastfeed or not. You think they'd encourage it... do they have something to gain by encouraging formula feeding?
post #4 of 13
Maybe they are afraid that if you start breastfeeding who also end up using cloth diapers?

Carma
post #5 of 13
I've also seen the same thing in Johnson and Johnson pamphlets.
post #6 of 13
Quote:
Originally Posted by Carma View Post
Maybe they are afraid that if you start breastfeeding who also end up using cloth diapers?

Carma


It's a slippery slope. It happened to me!
post #7 of 13
Pampers probably offers wonderful toilet training advice too.
post #8 of 13
Thread Starter 
I added this to the first post:

Editing to add some highlights from their breastfeeding section in what I think was the 2-4 month Papmpers VIllage coupon book/magazine (I tore out the breastfeeding page and threw the rest away, so I'm assuming it was from the last edition that I would have gotten)
This was one page, text was only on 1/3 of the page, and 2 pictures took up the rest of the space... only mentioned because in the 4-6 month edition they spent almost 3/4 a page talking about baby's first tooth, and power-strolling, so they really didn't devote much time on the issue.

.. paraphrased

Titled:
Quote:
What's the "breast" choice?
pregnancy is great for thinking about how you will feed .... breast milk or formula?
Breast milk is best (the obigatory thing everyone says before then knocking it all down)
If you decide....
Breastfeeding is natural but not always the easiest...
If you decide to stick with it
Although many moms say they would prefer... sometimes its not physically possible or practical
Don't get stressed or feel guilty

Top picture of mom nursing
bottom picture of baby bottle feeding

I just got the 4-6 month 2008 edition, which had no mention of breastfeeding on skimming and just had some sleep training information to cry about.
post #9 of 13
Thread Starter 
oops
post #10 of 13
Quote:
Originally Posted by rivkah View Post
Pampers probably offers wonderful toilet training advice too.
Yeah, but you'd EXPECT that. They're going to give the kind of advice that will keep your child in their products the longest.

I wonder if there's any financial link between Pampers and one of the formula companies, or possibly a maker of baby bottles.
post #11 of 13
It's probably marketing. This company cares about you! Of course, they don't want to turn away the formula feeding moms so that have that bit in there about not feeling guilty and Dad bonding with the baby.

I tend to think that everything a company does is a form of marketing.
post #12 of 13
Quote:
Originally Posted by birdie22 View Post


It's a slippery slope. It happened to me!
Same here!
post #13 of 13
Quote:
Originally Posted by rivkah View Post
Pampers probably offers wonderful toilet training advice too.
Exactly. They probably want to give the impression that they are giving advice out of the goodness of their hearts for the first two years or so. Then, presto! you will believe that their toilet training advice must be coming from that same good heart...It's not actually a marketing ploy...they've been "helping" me all along...so this must be equally "valuable" advice, right?
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