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Derogatory Mirena advertising  

post #1 of 26
12/18/08 at 1:04pm
Thread Starter 
Does anyone here subscribe to Chatelaine or have the January Chatelaine (Chatelaine is a Canadian women's magazine)? On p. 38 there is a Mirena (IUD) advertisement with a co-sleeping family. I'm a bit offended/put-off by the implication that if your baby is in bed with you, you must not be getting enough sleep, and therefore need birth control.

Are you ladies with me or am I overreacting? Obviously they are trying to be funny, but like the Motrin babywearing advertising, I don't find it all that funny.

P.S. - I've tried to find a copy of this ad online to link to, but I can't. If someone else can find it, please link to it! Otherwise maybe I'll try to scan it in tonight.
post #2 of 26
12/18/08 at 1:09pm
At least they're implying that, if you co-sleep, you DO have sex, and therefore need birth control.

Without being able to see the ad, it's hard to find fault with it. ITA that if you've got a baby in bed with you, that baby has intense needs right now and you're probably NOT ready for another baby just yet.
post #3 of 26
12/18/08 at 1:16pm
Thread Starter 
Quote:
Originally Posted by Ruthla View Post
At least they're implying that, if you co-sleep, you DO have sex, and therefore need birth control.
LOL!

Quote:
Originally Posted by Ruthla View Post
Without being able to see the ad, it's hard to find fault with it. ITA that if you've got a baby in bed with you, that baby has intense needs right now and you're probably NOT ready for another baby just yet.
Not sure that I would agree with that. I know plenty of families that have multiple children in bed with them. We didn't wait until our son was out of our bed to have a second child and in fact we still sleep with both of them.

FWIW, I would estimate the age of the baby in the advertisement at 18 months.
post #4 of 26
12/18/08 at 1:22pm
Quote:
Originally Posted by Ruthla View Post
At least they're implying that, if you co-sleep, you DO have sex, and therefore need birth control.

Without being able to see the ad, it's hard to find fault with it. ITA that if you've got a baby in bed with you, that baby has intense needs right now and you're probably NOT ready for another baby just yet.
ROFL at the first part!

My daughter moved out of my bed at 3. But now that we're close to having #2, she's suddenly decided she needs to move back in. So now I have a 6-year-old in bed. And I'm certainly ready for #2. If I'd gotten pregnant at 3 when she was still with me all the time my kids would have been pretty well spaced too.

Though I will say that I did space them out on purpose. And I used an IUD to do so.
post #5 of 26
12/18/08 at 1:31pm
Ah, see what information I'm missing by not actually seeing the ad?

I was envisioning a 6mo in the bed, By 18m, plenty of families are ready to try for another baby (although plenty others aren't.) By the time DD1 was 18mo, DD2 was 6 weeks old already- and I wouldn't recomend that spacing to anyone!

If the implication of the ad was "if your kid was in a crib you'd be ready for another" then it's derogatory, but if the implication was "your 18mo is still very much a baby, and needs you intensly, and maybe it's a good idea to wait until your LO is older, sleeping through every night, and down to 1-2 nursings a day before TTC" then it's not so offensive.
post #6 of 26
12/18/08 at 1:39pm
Thread Starter 
Those are some other interesting interpretations.

My interpretation was that if my child is in bed with me, I must not be getting enough sleep and therefore I should prevent further breeding.
post #7 of 26
12/18/08 at 2:25pm
I haven't seen the ad but my first thought was they were saying,
'wow your hands are full enough already, so maybe birth control is a good idea'

Whether its derogatory or not, I love to see co-sleepers in the media.
post #8 of 26
12/18/08 at 2:40pm
Thread Starter 
Quote:
Originally Posted by dawncayden View Post
Whether its derogatory or not, I love to see co-sleepers in the media.
I agree that I love to see it in the media. However, I like the imagery to be positive whenever possible and this image was obviously conjured up to make you feel like it is an uncomfortable experience you would want to avoid.
post #9 of 26
12/19/08 at 1:16am
Thread Starter 
For anyone that wants to see it, I scanned it in and posted it here with my comments on it: http://phdinparenting.com/2008/12/18...ins-footsteps/
post #10 of 26
12/19/08 at 1:26am
I don't really see anything derogatory about it. It's a nice picture and obviously everyone is getting a good nights sleep.
post #11 of 26
12/19/08 at 1:37am
I think it's a pretty cute picture (by itself) although it almost looks like the dad is grimacing. But I think I agree with your interpretation of the ad.

On the other hand, why would you need Mirena if cosleeping was an awful situation and you were going to put the new potential babe in a crib, while simultaneously kicking the toddler out? I'm waffling and perhaps going with Ruthla's take on it. That it is positive towards cosleeping because the parents would obviously still have a sex life in order to perpetuate the arrangement they've set up, right?

I don't know if I'm making sense here, but I like the discussion!
post #12 of 26
12/19/08 at 1:39am
PS I posted it on my facebook profile.
post #13 of 26
12/19/08 at 2:04am
I don't think this ad is about cosleeping at all. I think the bed is just a metaphor for the family. All it means is, "if you don't have room for another child(b/c this one takes up all the space) are you ready for Mirena?" The answer to that question varies from family to family, obviously. In our case, we made room, as we currently have 3 cosleeping kiddos!

Looked at that way, then the suggestion is clearly that these parents are still managing to DTD.
post #14 of 26
12/19/08 at 2:20am
I do agree that the picture makes the mom and dad look uncomfortable. The child is taking up most of the bed! But I don't get why the company would use this to advertise for an IUD - if the dad is sleeping way down at the foot of the bed and the child is always between them, why would they need birth control??? It seems like someone thought it was a funny picture and they connected it with the idea that another baby would be even more inconvenient. I don't appreciate the connotation of that either, fwiw...
post #15 of 26
12/19/08 at 2:48am
Quote:
Originally Posted by LauraN View Post
I don't think this ad is about cosleeping at all. I think the bed is just a metaphor for the family. All it means is, "if you don't have room for another child(b/c this one takes up all the space) are you ready for Mirena?"
Yes, I think that was totally the point. The joke was supposed to be, "This kid is not making room for anyone, especially not another baby! So you better get some birth control!"

I don't think it's the least, least bit derogatory towards co-sleeping. And, having had a co-sleeper like the child in the picture (an 18 month old taking up 78% of a king sized bed), I chuckled.
post #16 of 26
12/19/08 at 3:12am

get with the picture

Seriously? Do you all live in some strange dystopia beyond the reach of Madison Ave? Do you not watch Mad Men or something? It has nothing to do with co-sleeping, or sleeping of any kind. It's about that thing men and women do when they're not sleeping, that thing I can't acknowledge lest I breech the UA. The baby is "keeping them apart" so they grimace. Enter: birth control. Ta da! Man and woman breech the UA like rabbits on a spring morn', without making any more pesky bunnies.

I have to say, though, I think it's kind of cute that you thought it had anything to do with co-sleeping. I'll bet your partners would have gotten it in 2 seconds.
post #17 of 26
12/19/08 at 3:40am
Quote:
Originally Posted by Fuamami View Post
Yes, I think that was totally the point. The joke was supposed to be, "This kid is not making room for anyone, especially not another baby! So you better get some birth control!"

I don't think it's the least, least bit derogatory towards co-sleeping. And, having had a co-sleeper like the child in the picture (an 18 month old taking up 78% of a king sized bed), I chuckled.
:

I also had a good laugh when i saw this picture.
post #18 of 26
12/19/08 at 11:19am
moved to media
post #19 of 26
12/19/08 at 3:14pm
And I'm moving you to television. You mamas (and papas!) sure do get around.
post #20 of 26
12/19/08 at 3:21pm
Thread Starter 
Quote:
Originally Posted by annettemarie View Post
And I'm moving you to television. You mamas (and papas!) sure do get around.
FYI - it is a magazine advertisement.
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Mothering › Forums › Natural Family Living › Books, Music and Other Media › Derogatory Mirena advertising