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If you had your own Lactivism Organization...  

post #1 of 20
Thread Starter 
and unlimited resources what would you do?

i was thinking about what i would do if i had my own lactivism organization. sort of like LLL except with unlimited resources.

i am thinking more along the lines of promotion, information, marketing etc not outlawing ff by choice

where would you start?
what do you think are the most important points to share with people?
how would you want to present things?

i will answer too, i promise. i am just still thinking lol.
post #2 of 20
For every new mom in the hospital as a gift bag: Informative, helpful, and encouraging pamphlets and books, nursing comfort supplies like cloth pads and cooling pads and lasinoh, and a onesie with something pro BF on it.

Free breastfeeding classes
Meetings
Free lactation consultant services
Discounted or free pumps and instruction on using them
Nipple shields, SNS/lactaid things if the LC recommended them

And, commercials, radio ads, and billboards normalizing and educating about BF, and getting the word out about our services. My message would be this: Milk is produced automatically in a new mother's breasts and nothing can come close to matching it in quality. A newborn naturally roots for the mother's breast and even crawls to it given the chance. Mother's milk continues to provide wonderful nourishment and protection as long as the child nurses be it measured in days, weeks, months, or years. Every drop you give your baby is a blessing.
post #3 of 20
I like PP's suggestions but I would add some that focus on changing the breastfeeding culture:

1)How about sending health professionals on free vacations/conferences to Hawaii, etc. where they can earn continuing education units on breastfeeding to help keep their licenses current?

2)Donate money to hospitals to remodel so that all women can have rooming in with their babies and the nursery is very small or only for ill babies.

3)Create an endowed chair for a breastfeeding medicine faculty member at all med. and nursing schools--tied to requirements that breastfeeding education is a larger part of the curriculum.

4)Create a fully funded breastfeeding lobby.

5)Have paid sales reps for breastfeeding who regularly visit OB and Pediatrician's offices and Maternity floors who educate and bring goodies tied to breastfeeding.

Basically. what formula/pharma companies have been doing for ages. They do it because they know it works.
post #4 of 20
Yeah, and...

HOME VISITS by those lactation consultants!!

Might as well reincarnate those commercials that the feds came up with (dandelion boobs, pregnant speed skaters) that got hidden under the rug by the AAP.

financial incentives for NIP. awards for the most lactivist accomplishments. monthly.
post #5 of 20
Thread Starter 
i love all those suggestions! these are some that i thought about today

1) make breast feeding look cool. it worked for baby wearing (hot slings, peanut shell etc) it can work for breast feeding too.

2) make breast feeding an empowering female thing. not sure quite how to do that. marketing mostly. sort of like presidential campaigns only for breast feeding. a call to action for women every where.

these are hospital related and mostly impossible i think. plus it would make a lot of moms really really mad. i know several of my family members would be ticked off if they couldn't leave the baby in the nursery all night.

1) make it more widely known that things like c sections, circ, etc can interfere with breast feeding and recommend things to help with that.

2) try and emphasize that extended amounts of time in the hospital nursery should be for sick babies or babies with sick mamas. healthy mamas with healthy babies should be rooming in. not real sure why thats not already what happens but w/e.

3) hospitals working under the assumption that all mothers are bfing unless there is a medical reason not to. formula should only be provided by the hospital if it is needed. i bring my own milk... if someone is planning on ff they should bring their own.

4) make being coming a certified lactation consultant (or some variation of that) a graduation requirement for medical and nursing school.

5) somehow do an expose on why the mattress companies tell you co sleeping is not safe. emphasize how co sleeping and bed sharing can make breast feeding slightly easier.
post #6 of 20
Thread Starter 
oo and compiling a public list of all doctors who don't know their head from their A$$ when it comes to breast feeding.

encouraging delaying solids .... perhaps baby led solids. trying to send the message that babies do not need anything besides breast milk until they are interested in and able to eat actual food sans blenders.
post #7 of 20
Quote:
Originally Posted by JamieCatheryn View Post
For every new mom in the hospital as a gift bag: Informative, helpful, and encouraging pamphlets and books, nursing comfort supplies like cloth pads and cooling pads and lasinoh, and a onesie with something pro BF on it.

Free breastfeeding classes
Meetings
Free lactation consultant services
Discounted or free pumps and instruction on using them
Nipple shields, SNS/lactaid things if the LC recommended them

And, commercials, radio ads, and billboards normalizing and educating about BF, and getting the word out about our services. My message would be this: Milk is produced automatically in a new mother's breasts and nothing can come close to matching it in quality. A newborn naturally roots for the mother's breast and even crawls to it given the chance. Mother's milk continues to provide wonderful nourishment and protection as long as the child nurses be it measured in days, weeks, months, or years. Every drop you give your baby is a blessing.
We have this (bolding mine), as well as rooming in as norm, that is unless you baby has to be admitted to the newborn unit for health issues (For me, not the best, as I was not actually well enough to care for baby, and fathers aren't allowed to stay in our hospital, I was better off at home, just not well enough to get into the car to go home after the birth), no formula or bottles in the maternity ward, unless you bring and prepare your own in the kitchenette. Despite this, low milk supply is common.

I think a major thing would be debunking some very common myths:
- If your baby cries in the evening and you feel empty after cluster feeding, you have low supply and need to supplement as you wait for your supply to (magically) increase.
- Your baby can empty your breast in 10 mins, so don't let him feed any longer than that.
- If you feed too often you'll get sore nipples.
- You need several hours for your breasts to fill up after a feed.
- A bottle of formula at night will make your baby sleep better.
- When your baby seems hungry after a feed or starts waking more at night (often around 4 months, surprisingly!), he needs solids (if he is much younger than 6 months, he is just advanced).
- There is no nutritional value to breastmilk after 1 year.
- Formula contains exactly the same things as breastmilk, and is just as good nowadays.
- Big is better, so it is better if your baby is on the 95th percentile or above, or at least over the 50th percentile! If not, you should really supplement.
- Babies should be encouraged to sleep through the night as soon as possible, it doesn't affect breastfeeding.
- Breastfeeding is very difficult, and time-consuming. (An add promoting breastfeeding has a woman saying "It is hard enough breastfeeding for 6 minutes, let alone 6 months!")


Most people seem to believe in most of this, despite a very strong support for breastfeeding here. I would like to see breastfeeding portrayed as something positive, especially after the first few weeks! I would like to see a simple comparison between breastfeeding and formula. I would really like to see the 10 minutes to empty myth debunked! And also the idea that a crying baby needs a bottle of formula at night in the early weeks. I would like to see proper info about what causes sore nipples, as well as a clear explanation of supply and demand, and descriptions of growth spurts, and their significance for supply.

I guess that would do for a start!
post #8 of 20
Thread Starter 
the other thing i was thinking is stop making bfing so much more complicated then it has to be. the harder people make it sound the less people are going to want to do it. aislin you pretty much just summed up what i was thinking too. whats up with the bfing myths? where on earth did people come up with those?

i want really annoying and repetitive PSAs "breastfeeding basics. whenever baby cries put baby on boob. baby will take it from here. repeat as necessary for at least 24 months. if you have questions or concerns call your local lactation hotline 24 hours a day at 555-5555 to speak to a certified lactation consultant and schedule a home visit. happy lactating"

this obviously would be on tv all the time so people would hear it even before they had kids. thats really the only way to counter the pro formula brainwashing

we should ditch the whole sleeping through the night thing entirely. who in the world came up with that crap anyway? yessh. all it does is give new parents something to worry about (or an excuse to use CIO) and it provides a question that everyone in the entire universe feels it is their responsibility to ask you. who in the world inquires about the sleeping habits of any one over the age of 2? no one. except doctors.

oo and banning all formula advertising. and fining them like crazy if they try. and perhaps moving the cans of formula behind the counter like claritin and coricidon. not prescription or anything just behind the counter. some places do this anyway since people steal formula a lot. and maybe make formula have nothing but a plain white label with black print. the colors annoy me.
post #9 of 20
Quote:
Originally Posted by 1littlebit View Post
the other thing i was thinking is stop making bfing so much more complicated then it has to be. the harder people make it sound the less people are going to want to do it. aislin you pretty much just summed up what i was thinking too. whats up with the bfing myths? where on earth did people come up with those?

i want really annoying and repetitive PSAs "breastfeeding basics. whenever baby cries put baby on boob. baby will take it from here. repeat as necessary for at least 24 months. if you have questions or concerns call your local lactation hotline 24 hours a day at 555-5555 to speak to a certified lactation consultant and schedule a home visit. happy lactating
The only problem with this is for women like me - I ended up battling low supply. I really thought it was that easy, i didn't realise that my baby could be latched on and sometimes even sucking, without transferring milk. It also is a problem if the baby has a weak suck, is sleepy or has tongue-tie. Is there any way to portray breastfeeding as simple, but still indicate that latch, sucking and swallowing is important? In my case, my DD started losing weight before we realised that something was amiss. I'd hate for anyone to go through what we did!
post #10 of 20
Thread Starter 
thats why the lc number is there! and why we make sure that every body who comes with in a 30 mile radius of a bfing mom has to be educated about potential nursing challenges and how to help.

i had the weak suck and bad latch with ds too. he was jaundiced and a lazy nurser. it sucked. but i think that would probably be really hard to fit in a psa. plus it would probably scare people


we can make two of them. the other one will say "breastfeeding is very important and sometimes there are challenges that you may need help with. our lactation consultants are available 7 days a week to do phone consultations or home visits. we can help with most bfing challenges. weak suck, poor latch, low supply, tongue tie, and many more. please call anytime. bfing is important, and we want to help!"
post #11 of 20
Sounds great!
post #12 of 20
Thread Starter 
when i wrote it i was imagine the list of challenges sounding like the medicine commericals that say how wonderful the drug is and then at the end all quiet and business like they say "side effects may include hair growth, bald spots, tooth loss, polka dots, and rarely severe reactions may include spontaneous regeneration and a purple epidermis.
post #13 of 20
Quote:
Originally Posted by 1littlebit View Post
when i wrote it i was imagine the list of challenges sounding like the medicine commericals that say how wonderful the drug is and then at the end all quiet and business like they say "side effects may include hair growth, bald spots, tooth loss, polka dots, and rarely severe reactions may include spontaneous regeneration and a purple epidermis.

I thought this was hilarious because thats exactly what I thought about when I read it. i think that the biggest issue is that people think that formula is "good enough" so breastfeeding isn't important. I think there needs to be a societal shift in which formula is seen as something to use as a last resort. Breastfeeding is normal, formula is inferior type stuff. Oh, and what about milk banks? Or wetnursing? If human milk donation was encouraged and the milk was subsidized for those with a need, far more babies could at least get HUMAN milk, rather than a substitute. I read somewhere that if every woman who has a good supply pumped something like 3-4 oz a day there would be enough for ALL babies to have human milk. I don't remember exactly, but it was something like that.
post #14 of 20
Thread Starter 
o wow. that would actually be kind of a cool activism type thing. if everyone was nursing pumped 3-4 oz (or more if they wanted) every day for a week and donated it to the nearest milk bank.

i also think it would help to spread the message about how important bm is if we made a point of trying to get bm for all babies who are premature or sick in some way but would otherwise be ff. sort of like wow it must be important if they are going to such lengths to get bm instead of formula for babies.

the other thing i would do is put a price cap on formula. it would have to meet the current standards but they wouldn't allowed to over charge for it. i think this is a good idea for a couple reasons. first of all formula should only be used by moms who need it and if they need it they shouldn't have to go broke to buy it. second of all they won't be making enough to money to give away so much junk to hospitals and doctors offices and pay for commercials. which won't be a problem since i would really love to make that strait up illegal. no freebies to any hospitals or doctors offices and no commercials ever.
post #15 of 20
Some of these activities might fall under the already existing mission of First Right . Some of you might want to join the effort there
post #16 of 20
Where I live, there is a very high initiation rate. The message that breastfeeding is desirable is loud and clear locally. Moms struggle to continue because the accurate information (really even if everyone were aware of what's normal in terms of the early days it would make a huge difference) and support that they need is not always readily available. Rates drop drastically when moms return to work. If I were to do something specific to my location, it would have to be getting things started better, getting the right information through the health care system, and MATERNITY LEAVE.
post #17 of 20
Thread Starter 
maternity leave is a great point. it would be nice if businesses (especially big ones) had daycare facilities in their buildings so that mothers can go and nurse their babies during the day instead of pumping. i think would help a lot, especially for moms who don't have much luck with pumping. it would probably also help moms who have low supply to be able to get baby to the breast more instead of pumping.

i also think there would need to be major effort put in to debunking everything that 'proves' CIO is safe let alone necessary.

first right is a great organization as is LLL. mostly i was thinking about what i would like to do (and what i imagine they would like to do) if there weren't financial and legal limitations. they have a lot of roadblocks... many of which are because formula producers have so many rights. there are many things that can't be done because it would take away the rights of those companies. : that really irritates me.
post #18 of 20
I would fund Human lactation research.
That is why i think i deserve to win the lottery
Too much of the research is from bovines, or underfunded, or no funding except form formula companies!!!
post #19 of 20
I would work to increase the duration of breastfeeding, so that the vast majority of babies get nothing but breastmilk for the first 6-8 months. I would also work to normalize toddler nursing and child-led weaning, so that people are no longer shocked by the very idea of a three or four year old nursing.

Wouldn't it be wonderful to have a world where most babies are allowed to nurse as long as they wanted, and formula was reserved for special cases?
post #20 of 20
Thread Starter 
Quote:
Originally Posted by njeb View Post

Wouldn't it be wonderful to have a world where most babies are allowed to nurse as long as they wanted, and formula was reserved for special cases?
it would wouldn't it. you would think that a country that prides itself on its advancements in science and medicine would have figured out the importance of breast feeding. apparently our medical advancements take a back seat to our obsession with making a profit. warped priorities much? i always get annoyed when i see the stupid commercials with the cute baby smiling while mom feeds him a bottle of nestle good start. : and then says something about how breast is best but hey buy our product anyway.
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