Wow, that made me mad. "Minimising" the "discomfort" of the child? Yes, that's the worst thing about having one of the most sensitive parts of your body crushed and sliced off - it's not
comfortable. Sheesh. The speed of the procedure isn't very comforting either - I suspect it means he's not using decent pain relief. And I notice his site neatly glosses over exactly how he makes the experience "comfortable" for the baby without using anaesthetic - unless he's found a way to beam the foreskin off the penis with a transporter,
it will hurt. That's just the way it works - the foreskin is highly sensitive and extremely well-attached. You can't coax it off with loving words!
And it is extremely dishonest of him to imply that anti-circ information no longer applies as long as the procedure is done "holistically" - he must be aware that much of the anti-circ info is based on bioethical issues and the lifelong sexual repercussions of circ, neither of which are relevant to
how the procedure is performed.
I have issues even with Jewish circumcision for Jewish babies, but this is another kettle of fish entirely. This is hideous.

The testimonials are pretty horrific too. "Cantor Sherman knows that parents are perhaps more "pained" by this whole process than are their baby sons." Oh, really? "I am so happy to hear that we could possibly give our son a meaningful and spiritual experience and not a horrifying painful one." Yep, I bet their
newborn was feeling terribly pious
as his genitals were mutilated.
OK, I'm going to burst a blood vessel if I keep thinking about this. Evil, evil, evil.

ETA: I wrote the guy a letter - it's in my blog if anyone's interested.