|The Bod Squad Petition
We believe that the fashion industry is pressuring little girls to grow up too fast! The findings of two years of study by an APA (American Psychological Association) task force state that clothing, which makes girls appear older, and the associated marketing efforts are linked to eating disorders, low self-esteem, and depression. Ironically, this early sexualization presented to young girls also has “negative consequences on girls’ ability to develop healthy sexuality.” We would like to request that industry leaders send a message to the fashion industry that mothers want to purchase age-appropriate clothing for our little girls and would like the fashion industry to evaluate the clothing they design and the messages they send to our daughters through advertising.
View the Report of the APA Task Force on the Sexualization of Girls