If we are going by taste, I would take Kraft easy mac over Annie's anyday. Annie's is bland, in my (and my kids) opinions. I have a cabinet full of it, and no one wants to eat it.
We eat a lot of organic, healthy foods... but we also eat "mainstream junk" too.
The mac and cheese is just awful. And I am not convinced it is even that much healthier for you, other than coming in a box with lots of feel-good writing on it.
The powdery kind, at least... the Annies with the runny cheese is somewhat better... but still. On the whole, not a fan of Annie's products. They make those canned pastas, the stars and Arthur Os, which we have bought... but again other than the feel good label are they really all that much better for you than Spegettios?? At least they taste OK but I can buy our store brand organic Os in sauce for less money...
Sorry, huge tangent, but I am happy to see others don't like Annies!!! I wonder if they covertly make Trader Joe's mac and cheese - I find that kind of gross, too. (I have also tried the adding cheese to hot noodles - it works with parmesan and buttered noodles, but other stuff often clumps up and sits in little globs very unappealingly...)
Maybe so many people are anti-organic because a lot of what is organic is gross. Maybe it's the cost. I don't know.
But I do know that organic doesn't mean healthier, always... a couple weeks ago I made a banana pudding using organic pudding, organic vanilla wafers, and bananas, can't recalls if they were organic or not... bananas are a food I am not gung-ho on getting organic... but the pudding was between 66% and 100% organic, I guess. It was tasty! It maybe had some advantages over not using Nilla wafers - since they have HFCS and partially hydrogenated oils - I'm not sure the pudding was really THAT much better... and overall a healthier option would have been, IMO, a cheese and fruit tray, organic or not...
Non-organic does not always mean unhealthy (and therefore "bad parent.") Organic does not always mean better. Ie I would rather my kid chow down on Pepperidge Farm goldfish than Annie's chocolate bunnies (which DO taste ok but let's face it they are still sweet cookies with a feel good package...)