My DS and I struggled with terrible latch problems - and still kinda do - and nursing was very painful for almost four months. Still I am SO GLAD I kept at it. Our bond is so strong and it is a wonderful part of our days and nights. Not to mention the convenience and affordability - I couldn't imagine preparing bottles everyday, I'm way too cheap and lazy for that!
Anyway, everyone has excellent advice here so I won't get into a list of tips but will just add that the two things that helped me were:
- in home support - at least one of my 2 midwives and a lactation consultant came to my home every single day for about two weeks and periodically again after that, even when I was so miserable I didn't want to see them. I was very very lucky to have this service all government provided and realize that in many areas this would be hard to get. However, it's worth it even if you have to pay through the nose for it. Find one-on-one help, not only a social group meeting (my experience with LLL was only so-so). The cost will be far outweighed by what your friend will save by not buying formula.
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www.jacknewman.com - in addition to the book mentioned by pp, the videos on this website are amazing. I watched them over and over, and still do sometimes when we need to re-connect. The most helpful for me were the skin-to-skin let baby root around, find breast and latch on their own. Often our best latch was achieved this way. The skin to skin contact calmed us both down and brought us back to what's really important. It's primal, it's biological, and sometimes we really have to drop everything else and just let it unfold.
That makes me think of one more tip - simplify life and release the pressure. Your friend is going through such a stressful and exhausting time. I would advise that she close the door to visitors, keep noise and lights to a minimum, accept help with meals and housekeeping, don't go out, etc, and just hold her baby. Get in the bath with baby, carry baby in a sling or wrap, cuddle up naked under the covers with baby. Be okay with sitting on the couch (no tv or other noisy distractions) for hours-long cuddle & nurse sessions. Try to see it as special quality time rather than a painful pain in the butt. Staying in really close contact with baby and resisting the urge to time or schedule feedings will help with the falling asleep - baby will nurse and sleep on and off constantly if kept close. And tell her that they don't choose sleep over nursing for long - within a few short weeks, it won't be such a struggle to get baby to wake up to eat.
I totally agree with the key point pps made - get rid of the formula unless weight loss is a truly serious issue. Weight gain a bit slower than the 7-day (or 14-day? can't remember which it is) rule is perfectly fine, don't let her be scared into supplementing by her doctor. Again, think of this time as an investment not a deprivation or a setback.
Whenever I haver friends who are struggling with getting started breastfeeding, I tell them to imagine the day when their baby looks up at them from their breast with a big mouthful of milk and a huge grateful grin. It will happen to your friend before she know it and that moment will make everything worth it.