We received a gift subscription to BabyBug when our older DD turned one. The stories are very, very short (as mentioned by others).
We did save the issues, though, and we have been glad we did. Now that we have two DDs, and the older is beginning to learn to read on her own, the short, simple stories are great for her to practice letter and word recognition and "read" to her sister.
Also, the pages are sturdy and the colors are very nice, so the issues really are worthy of keeping on the book shelf.