LOVE IT. I can't remember when we started but maybe around 4 months? She was utterly bored by the 20 minute fisherprice dvd about a ball. However completely enthralled with all the words on the your baby can read video. She loves the dvd's. She's 9 months now and she is still all eyeballs when it's on. I've even been guilty of letting her watch it like 5 times in a row when I was cleaning something rough and she never fussed and watched it every time.
It's not a regimine as people are making it sound. He recommends no tv but to show the 20? minute video twice a day for several months. Then try the next dvd. There's only like 3. There are songs and word games and colors on there too. She loves the songs.
It's not a do or die type of thing. It seems to me the same as sesame street without all the boring parts. This really is her favorite video, more than elmo or barney on sprout tv. I do admit she likes her some tv and I am working on keeping it off more. She's a thinker and pays close attention to the boring-est of adult tv so I need to keep it off more. (by adult I mean news, horror flicks etc not ADULT)
I also have cards (you can get the dvd's cheap on ebay and just buy some flashcards at walmart for a buck in the book section up front) and she gets super excited over those too. She can't talk (she's 9 months) but waves her hands and gets super excited and grunts when i show her a new color. I haven't tried laying them out and having her point or anything. I'm not too worried about it. We do it for FUN. She finds it exciting, much more than toys. I also do it on a whim.. nothing structured. And definately not everyday.
I am not out to have the smartest baby on the block but these are things she finds FUN. She finds puppets etc pretty boring. I see nothing wrong with nourishing a developing mind who is eager to learn rather than "dumbing" them down for the sake of NOT learning. Doesn't make sense to me.
Learning your abc's IS memorization, so saying they are not learning "phonics" and scoff at it seems silly. She will learn that too but the beginning of learning to read is a LOT of memorization even as we read now we are not sounding it out but seeing the first few letters and have memorized the shapes and made assumptions of what word most likely comes out. Of course she will learn phonics and of course if she doesn't want to watch the dvds anymore she doesn't have to but for us she is absolutely thrilled with them and there's no garbage and fluff and propaganda in it. It's very simple. It shows a baby clapping and says can you clap? Do you know a baby? Very cute things she adores. And I even learned the second verse to twinkle twinkle little star :P
I should also add there is a lot of association with it like B sounds like ball base blue etc etc and looking at adding things like "ing" or "ed". So it's not JUST words thrown up but a little bit of everything including colors and numbers. It is definately not military teaching. but then again maybe I'm doing it wrong :P Who cares. If she gets it she gets it if not I have several years to worry about it in the future
but my stand alone review as video for videos sake.. awesome!