You don't see a difference between high fructose corn syrup and fruit juice sweetened cereal?
perhaps its just too controversial for me to say this, but i dont think any added sugar is good for kids. i used to buy the organic pop tarts, the cheddar bunnies, all of it and i genuinly believed i was making a good choice. now i know more, about how highly processed these foods are, how they contain few nutrients, and how organic sugar still affects our metabolic systems regardless. yes, hfcs is wretched stuff and obviously i would avoid that first and foremost. but i also try and minimize "natural sugars" (not fruit) that are added to things like crackers, cookies, organic cereal etc.
when my son was little i fed him processed foods that were natural and organic and i thought this was good enough. i now believe differently. but to each thier own.