At the store I work at, the formula is one verticle section, about 5 shelves high, next to that is the supplies section. The nipples and bottles start at the top, then comes sippy cups and pacifiers and such. The BF supplies are on the bottom shelf and span from under the sippy cups to under the diaper rash ointments and such-pads and manual pumps under the sippy cups, lansinoh and such under the ointments.
At my Walmart, IIRC, the breastfeeding supplies are not even in the same section. Gosh, thinking about it, I can't really remember. The reality is that I didn't need many supplies. I BF for 5 months, but only ever needed one tube of lansinoh, and I got that free from the hospital. I had to buy a box of pads, but I only needed one box, and still have some of those left, because I didn't leak much after the first month or two. When I bought my PISA, I got all the supplies I needed for that with it-the storage bottles, the tubes, valves etc. And when I replace the valves this time around, I will get those at BRU, which I think also had a seperate BF section. The stuff I did need were infrequent purchases that lasted a while. And isn't that one of the advantages of BF-that it's cheaper and requires less stuff.
So I guess, having typed out that long post, I don't think it's such a big deal that BF supplies are not at eye level (for stores they aren't.) They aren't money makers because they aren't things that BF mammas need to buy all that often. Mamas who pump on a regular basis might need storage bags more often...but then they also need all the bottles and nipples and such that formula mamas need, even if slightly less often. So those supplies are the money maker, and formula, obviously buying that is just like buying milk, you have to buy more all the time.
