Seems to me that there are two kinds of palm oil...palm kernel oil and palm oil. One is red, the other not. I use the Spectrum white stuff instead of shortening, and like it very much. I also have a jar of the good red stuff from Wilderness Family Naturals, and I must confess, the bright color is a little off-putting. However, when I have mustered my courage to taste the stuff straight, it tastes really good! I just have trouble finding stuff that the bright orange/red color is not odd. Use it for stuff that normally turns that color, like when I am using a lot of chili powder or whatever. It really is good stuff, and I keep trying to find more uses for it...hope someone has more ideas. Mine tastes andn smells really good, but it was quite expensive. Just hope I can figure out how to use it.