Last year, I posted articles about breastfeeding, 1/day, all week on my FB page. I plan to do the same - probably post a link to each section of the USA BFHI webpages, this year. I posted "Watch your Language" last year, and an article about the ecological benefits of breastfeeding.
One year, I want to have planned ahead well enough to have ordered a bunch of good breastfeeding books to donate to the local library for WBW. Not just straight-out breastfeeding books, but other books which are supportive of breastfeeding too (like The No Cry Sleep Solution, and Sears books, etc.). Even if the library already has a copy of some of the books, having an extra one available when a mother comes in is NOT a bad thing.
I've also thought about purchasing Dr. Hale's book and dropping it by the two Pediatricians' offices, and the two OB offices, here in town - or maybe to the pharmacies instead. I know the Peds and OBs here are quite supportive of breastfeeding, and our Ped would look that information up beyond the "Physician's Desk Reference," but having the actual Hale volume available might be extra-good. Maybe the local WIC office would like to have that, too.
There's not really a breastfeeding support group here or anything - this would be a GREAT week to donate "Breastfeeding Mom!" bags at local hospitals, for groups who can't afford to do that year 'round. Maybe one day I'll get my LLL certification and start a group here ....