I would hope this would be part of a larger campaign. even though this ad focuses on weight loss, there may be others that illustrate other benefits?
ANYTHING is better than nothing. Many of the women these ads are targeting NEVER are exposed to any type of breastfeeding. In the backs of their minds, they think it's something SAH white ladies married to DRs do. Like playing tennis. Sure you can play tennis in Appalachia Ohio, but do people do it? Not really.
I am pretty sure my area is who this ad is for. I have seen quite a few billboards in my neighborhood about breastfeeding showing regular women and babies (of all races and body types) with "I breastfeed, you can too" or something like that. I was thrilled to see them.
Indie- how did you become a peer counselor? I would love to have that opportunity