I have to agree with PPs. The reason I am involved in this discussion is because I have been an active member, not because I just want to threaten to leave.
I don't like ads. At all. Period. I don't watch commercials on TV, I don't watch the ads in front of videos OL, or any other place. I mute the sound and block the view until it is gone. They just really bother me, no matter what they are are, how "tasteful" they are done, or who they are for.
THAT is why I PAY for a membership in places I visit often. I have always enjoyed MDC and not having to scroll past ads. I get the whole "having to make money" thing, this is a business after all. But again, that is why I PAY for membership. So that I don't have to look at the ads. And having the "ads" changed into "Recent Reviews" and slipped in, right up top, in my line of sight, just so I HAVE to see them does feel like a bait-and-switch (a play on words, as I tell my children). Because they are the same thing, just a bit different. And I have no interest in looking at an advertisement for "stuff", even if it is just a reccomendation from another MDC user.
I really like MDC and the whole "feel" of the community, over all; that is, until I have to start seeing ads running down my page. I don't like that at all. And it will drive me away from here, in the long run. Not to mention that I really will pull my supporting membership because of it. That is not a "threat" either, it is just a fact. I support MDC because I can PAY for ad free. That is the only reason I pay at all, the other "benefits" are just there, some used, others not. But, if the one thing I pay for is no longer included in the fee, I will not pay. It is as simple as that.
All the other issues with the New MDC I could get used to (well, except for the "Back Button" issue, which I hope will get fixed). But ads and "Reviews" of products will push me away. And that will be sad, because I do like it here so much.