Originally Posted by Tigerchild
You might also look in to graphic novels as well. I know that upsets many lit snobs out there, BUT...graphic novels are often really good at hooking in older struggling readers in particular--esp. if many of the chapter novels at their levels don't have stories that interest them. There are many graphic novels adapted from popular book series (Nany Drew, Boxcar Children, one-off classics, ect.). Babymouse seems to be popular at our school, Amelia Rules, Peach Fuzz, Magic Pickle, and some other fun titles.
I just wanna second the graphic novel idea. Graphic novels are an awesome artform in their own right, and have hooked many a young not-quite-reader. I think that they are good for kids who watch a lot of TV because they are very visually oriented, and satisfy the part of the brain that wants to see pictures. Most libraries have a YA graphic novel selection for ideas, or check out Barnes and Noble or a comic shop.
In particular, manga or manhwa is pretty popular, and the series are endless. And eventually a lot of kids move on from manga (not that it's bad and needs to be moved on from!) to other types of graphic novels.
I also want to point out that not all TV tie material is useless. Around 10, I got really interested in watching Star Trek. Then I began voraciously reading all of the Star Trek novels whenever they weren't airing new episodes of DS9 whoops TNG. These books are legitimate works of space opera that do more than rehash the episodes. They are new adventures of with the same characters. Bascially licensed fan fiction. It's not high art, but it tied in with something I was interested in. That led me to a wider interest in science fiction, which led me to Lois McMaster Bujold, which eventually led me to Tolstoy and Jane Austen. It's not an obvious connection, and my mom used to pull at her hair because all I would read was "trash" until I was like 25....
I still love reading "trash" (today's trash is tomorrow's classic!) but I also got my MA in literature & wrote my thesis on a boring but legitimate member of the white man's canon... so whaddaya know. If you get a kid reading something, anything... it's like a "gateway" drug. They will move on. But you gotta hook them first. I am a lifelong reader in part thanks to TV.