Dh's (military) haircuts (at least 2x a month)
Dd1's activities (gymnastics spring/fall, swimming in the summer)
skin care/cosmetics (I have horrible skin, and unfortunately it takes quite a few products to get it in decent shape)
books (we borrow from the library first but if it's something dd1 or I really love we buy it-I have a B&N membership and get coupons and such all the time)
Zoo/theme park memberships (fairly inexpensive and good for summer activities)
Netflix (I could do without this but dh likes the streaming movies/tv shows since we don't have cable)
clothes/shoes (Thrift stores and ebay for most clothes, but shoes I buy new, especially my running shoes)
family pictures (at least once a year)
occasional dvd/blu-ray purchases and Nintendo ds games for dd1 (she trades in her old one for a new(used) one and we pay the difference)
Smart Phones (a definite splurge but we cut out several other services to get them)
We also pay out of pocket for dd1's glasses (tried a cheap internet place this last time and hate them-will try Costco next time around) and anything beyond a cleaning at the dentist.
ETA--We also go to the movies once a month or so, at the Cinema Cafe $1 tickets, drinks only.