two words for you: budget, and redirect.
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look at how much you're spending per month on baby gear. compare that to how much you typically spend on yourselves for clothing and gear, and make that budget compatible. babies have high start-up costs, it's true, seeing how they arrive with no luggage, but the amount you spend on their clothing and gear should fit in with how your family spends money. i know, it's hard to stay on top of it...but giving myself a doable budget has helped immensely.
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secondly, redirect. be honest with yourself about priorities. will your daughter really care in ANY way what kinds of clothes she was dressed in as a baby? no! she will, however, appreciate parents who are financially stable and who have helped with her education costs, who have put money aside for other expenses like classes, camp or family vacations. we have opened an education savings account, and that has really helped me be frugal as well. whenever i'm tempted to buy something expensive (or lots and lots of little, less expensive things), i think instead that i'd rather her be able to go to university without debt, and the more money i use up every month on STUFF, the less money we have to go into savings.
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but, it's also good to be realistic. having a baby is hard work, and there are some things out there that will make life easier and more pleasant for you both. however, part of your spending drive is simply a way of dealing with the stress and confusion of having a new person for whom you are completely responsible. i remember this summer, agonizing about getting a stroller.. which model, how much to spend etc. i was convinced that if i just had a good stroller, i would be able to get out every day, go for walks, get in shape, never feel completely exhausted and drained by the end of an outing like i was while carrying her. HA. suffice it to say, we now have a really awesome jogging stroller, but it's still exhausting to lug that thing up and down our steps, and i am still beat by the end of our outings. i'm not sorry we bought it, but i am honest with myself that it was just a (an expensive, space-stealing!) way of dealing with my new, more complicated life as a mom. there is no amount of stuff i can buy that will make all the hard parts of being a mom go away.