just looking for suggestions on sore nipples from breastfeeding? my little guy is 7 weeks old and it feels like my nipples are being pinched with hot pliers! i enjoy nursing him so much but this is really getting to me. any suggestions? i got a prescription cream for them but it only helps a little. i know they are sore from him latching inappropriately because the pain goes away once he is feeding for about 20 seconds. any help would be greatly appreciated!