I wonder if boys underpants are (or need to be) structurally different from girls, when we're talking about small children?
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I don't know if Hanna Andersson sells boys' underwear, but I am definitely a fan. They were recommended to me here when my DD was having an underwear issue (hated every pair that we tried). We have six pair and DD really likes them, our underwear troubles are over. The elastic is indeed under the fabric, so nothing but pure cotton touches anywhere. The cotton is a quality that I'm not used to (we are, shall we say, a Walmart-attired family). Even my DH was kind of amazed at the fabric, even though he (as a man) doesn't normally notice or care about such things.
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So, if they sell boys' - totally, go for it. If they don't sell boys' - I'd still try a pair of their girls' and see how it goes!
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As for pink, I agree, I think your choices are either girls' underwear or dyeing. I doubt you'll find any pink boys' underwear off the shelf. The HA girls' underwear comes in a nice variety of colors and patterns, and of course pink is among them. They also sold white, so if there are boys' underwear, I'm sure you can get them in white and dye them nicely.