I voted for #2.
I've slowly reduced the amount of things I do to be "beautiful" over the past few years. I threw out all my nail polish and stopped painting my toe nails last year. I never really painted my finger nails unless I got my nails done (acrylic nails 7 years ago).
I did try making my own deodorant, but it was irritating my skin so I started using Tom's of Maine. I'm hoping that once I'm not pregnant and my hormones aren't so messed up I can get away with not using any or trying some other home made things. Last summer before I got pregnant I was doing okay with not using anything but it seemed like once I got pregnant I got stinky...LOL
I do shave, but in the winter time it's not a top priority. I like to have my legs/arm pits shaved otherwise I feel like I get itchy. I can tell when it's been more than a few days and my leg hairs get long because I start scratching my legs like crazy.
I don't use tons of make-up. I only really use eye shadow and mascara when I'm going out of the house or feel like I look frumpy, so maybe a couple days a week. Occasionally (few times a year) I use face powder. Now after only washing my face with hot water and using jojoba oil as a moisturizer it for the past month, I feel that my skin looks really good and I probably won't have to wear the powder at all anymore. I hate the feeling of lipstick/chapstick on my lips. This winter if my lips got really dry I've been putting a little coconut oil on them to moisturize them. The make-up I do use is conventional makeup though :( I'd like to buy natural ones, but I'm still trying to use up what I've had for a while.
I go back and forth between no poo and using shampoo depending on how dry my scalp is. I cut my hair really short last summer and I ended up having to use a lot of hair products, and had to blow dry my hair everyday. I've been letting it grow out and I'm able to get it mostly up into a ponytail which I'm excited about. I hated having to put stuff in my hair everyday just to make it look presentable. Plus I hate having to wash my hair everyday to get all the stuff out! I used to dye my hair all the time, but over the past few years I've only done it a couple times when I really needed a change. I'd like to give henna a try!
I do still use some perfume on occasion, but since I've cut out smelly stuff from our house (home cleaning products, scented lotions, soaps (ours are only mildly scented), and fabric softeners I find that even one squirt of perfume is almost too much. Especially with my super sensitized pregnancy sense of smell. So now when things are heavily scented it makes my nose burn. I would like to try making some of my own perfumes using essential oils mixed in a carrier oil that way I can dilute them so they aren't sooo smelly.
So I guess I'm pretty plain/natural looking. But the days that my hair is down, and I have on some eyeshadow/mascara I look a little done up and probably blend in more with the mainstream idea of beauty...
I hate dressing up and spend all of my time outside of the house in Jeans and a t-shirt/sweatshirt though... So on that front I'm definitely more "plain Jane". My clothes pretty much look exactly the same from day to day. I sometimes wonder if people think I only own one outfit...lol