I just wanted to add that whatever you decide, be aware that your approach may change (or may need to change as your child gets older). When dd was very young, it was easy to regulate what she saw. She didn't see any television/movies/DVDs until she was two and a half. Nearly all of her "baby" toys were natural and all were free of licensed characters.Â
Â
When dd started going to nursery school, she simply had more exposure to those things. She's always been in schools that discourage commercial characters, but kids still talk about them. Out of nowhere, she could identify characters that she saw--including ones that we didn't know. We also started allowing limited amount of screen time, but only DVDs or streaming videos. She now gets birthday gifts from her friends and some of them are NOT what I would choose--Tinkerbell, etc. But you know what? It's such a small fraction of what she owns and sees that I just can't get that crazy about it.Â
Â
When she was one, my dd was diagnosed with very serious and extensive food allergies. So though we always swore we wouldn't be Disney parents, we now plan vacations to Disney every year or two. You know why? Because they are SO good about food allergies, even allergies as extensive as my daughter's. Disney World is literally the only place we've gone where she is able to eat in the restaurants. Being able to take a vacation where we don't have to pack an extra suitcase full of food and worry about prepping every single meal or snack is worth the tradeoff of ending up with one or two Disney stuffed animals in my house.Â
Â
We have some lines we're firm on. We're okay with some screen time, but nothing with commercials. We'll buy some licensed items (mostly stickers and invisible ink books), but if dd wants anything else, she needs to purchase it with her own allowance money. But we're not going to take away, say, the licensed character party favors she gets at a friend's birthday. No clothing items with characters. These are compromises that work well for us.
Â
As for the gender messages, I agree wholeheartedly. But sexist and heteronormative messages pervade every aspect of our culture. I don't fool myself into thinking that if dd doesn't watch Rapunzel, she's going to avoid those messages. So instead, we work actively to explain and counteract those messages, in an age-appropriate way. In any case, I had a couple dozen Barbies and watched every Disney movie that came down the pike, and I still ended up a hardcore feminist--so go figure. 