Research shows:
1. It's not effective. Kids who use the program or similar programs are not more advanced than kids who learn at more traditional ages.
2. Kids who attend academic preschools start K with higher academics than kids who attend playbased preschools. But, that difference disappears very quickly, and kids who attended academic preschools have more negative attitudes toward school and learning. This effect is long lasting. Much longer than the supposed 'advantage of early academics.
3. The best predictors of reading in 4th grade appear to be general knowledge at kindergarten, not academic or reading skills. (Makes sense -- once you shift from learning to read to reading to learn, it's a lot easier to learn something if you've been exposed to the ideas).
4. Overall, research supports play-based, experienced-based 'education' for infants and preschoolers -- being able to experience the world -- visually, tactilely, kinesthetically, auditorily, etc. Children learn by doing -- from watching others do things to doing them themselves.Â
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I've got one child who was an 'early' reader (age 4) and one who learned in 1st grade (age 6 1/2). Both have excellent reading comprehension, precisely because they've been exposed to a lot of experiences, and a lot of vocabulary from conversing with us. I didn't 'work' with either one. Dd was obsessed with books, letters and reading. She learned early. Ds wasn't. Following your child's lead is fine. Foisting a dubious program on them is a waste of money.
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So, while I agree that there are certainly more options than "it works" or it "should be banned", I believe they are practicing deceptive advertising. You shouldn't be able to lie in an ad, and they're promoting something that they can't deliver.