Hey, I think you "can" be more naturally oriented, yet still coupon. Â For me, I do really well when I shop. Â I have seen the EC show, know about it, and as someone who has couponed since I was like 5 years old (yep, my parents did it ha!) I don't find it too impressive. Â A lot of these people on the show are also not using them properly...which is disturbing to me...they're using it on the wrong sizes or wrong products. Â In general, stores are not going to allow you to get insane quantities like they do on tv. Â I've done it, maybe a few times myself with a product I really loved went on sale. Â But I think maybe three times in the last 10 years I've special ordered. Â It's easiest if you have doubles in your area, however there are other ways as I live in a non-doubling area and still do well. Â A lot of stores take $/$$ coupons in our area. Â Often times, there are items which are moneymakers/free after coupons...when you combine those items with coupons for $/$$ purchase, lets say $10 off of a $50 purchase you basically will have $10 to play with to buy whatever you really want.
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Often times I 'buy things' I don't really care for/don't need but are free after Q's to just to get my total up to the $50. Â Then I turn around and use the $10 off the basket coupon to buy meat, seafood, vegetables, fruits, milk, eggs, whatever I need. Â Sure, there is a lot of cheap junk out there with coupons. Â I generally avoid all that. Â But, when there is a good coupon on vegetables, cereal, something that is healthier I will use them. Â
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Then, the stuff I don't need I generally donate. Â Generally use your $/$$ coupons, match up store coupons/sales with MQ and keep a stockpile of core items around. Â I don't stockpile as much as some. Â But, I have a stockpile of beans, soups, pastas, peanut butter, tomato sauces/pastes, vegetables, cereals, pickles and spaghetti sauce. Â I stock up on toiletry/paper products when I can though in my area it's not as easy to get deals as some. Â If you want to save a ton, when there is a deal you really have to devote a good amount of time to shopping and stock up. Â
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If you use strategies and put the time in you can definitely save 90-95% depending on where you live.  However, there is a time cost to this too.  I took breaks from couponing at certain times of my life, in particular when I had babies.  The time is just too precious.  I try to do as little as I can and still maximize my savings.  Most weeks I only plan out my trips for a couple hours and then shop for about an hour and a half.  However, there are some weeks there is a deal I really want, and will basically allow me to save a tremendous amount (like when there are gas card/gift card deals, etc.) that I will put the work in and 3-4 times that week at multiple stores.  Thankfully the great sales aren't there every week.  ;)  There was one crazy week several months ago where I basically four items I stock up on were free or moneymakers (veggies, pasta, soup, sauce) I shopped a ton that week!  I probably made 7-8 different trips over three days and got $1000 or so worth of groceries for $15 or so.  When it's like that, really it's like a part time job.  The best deals are the gas card/gift card deals.  One week I spent around $263--but came home with maybe 5 carts filled with groceries (all on multiple trips at different stores obviously) AND $350 in gas and amex gift cards.  Those are great weeks when they have them! 
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So, the answer I have is, yes--you *can* still have a healthy living and save a tremendous amount on groceries. Â However, sometimes it is a lot of work. You can still be really thrifty without using coupons. Â There's deals on produce (organics even) at the warehouse stores. Â There are co-ops that you can find (have friends who do natural meat and organic veggie co-ops). Â Yeah, you won't be spending as little as some of us (I maybe spent like $30 on groceries and personal items in the last 5 weeks) but it is less work and you'll still be eating super healthy.
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I pass up on a lot of junk food! Â Trust me, sometimes it is hard. Â I also pass up on a lot of cleaning products. Â Though there have been natural ones on the market recently that have had coupons (green works, 7th generation are products I stock up on when I get them free/nearly free). Â The last deal I had on those I stocked up on the 7th generation liquid...a bogo sale matched up with a manufacturers coupon and competitor coupon meant that I made .50 on each bottle I bought! Â But, mostly I still use vinegar/baking soda/other natural things to clean with. Â Some of the cleaners out there are just so obnoxiously nasty I would not touch them! Â
I think it's all about whether or not you want to put the time into it. Â It takes time to do all of this. Â At some times in my life I have not had that time to use...that's when I 'eat through the stockpile' and DH does all the perishable food shopping for me.
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