I feel like I'm not alone in this boat so I am hoping to reach out to you.
I love what I do as a doula and I have lots of feedback from parents, healthcare providers and others that I am wonderful at what I do. Sadly, doula training didn't quite leave me with marketing skills. I live in a big metropolis where there are tons of doulas so I need to stand out and be specific to attract my target market. I am taking some webinars on marketing but having a hard time making it work for me as a doula.
I would love to grow my business.
What do you do that works for you in your demographic?
Have you identified a target market? How do you reach out to them?
What marketing strategies have provided the best return for you?
If you have a few moments to answer these, I appreciate it - if you have a few more, I would love some other birth professionals to look at my website to help me edit the language to possibly help a few more people really get what we do. I don't remember if I can put it up here but would be happy to PM it to you.
In the birthing spirit,