We've never been able to hold it in for long . . . but we've not had any losses either. With this pregnancy, because it's our second, we didn't tell the whole world at once, like we did with our first. it kind of trickled out, and even now - at 33 weeks pregnant! - some people say they didn't know! I told my boss pretty early, because she and I are on good terms and I think it's just courteous to let her know what all the time off for appt's is about.
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the rest of my coworkes it was probably close to 20 weeks, partly because our supervisor lost her baby at 22 weeks earlier this year and I was trying to be sensitive to that.
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Facebook . . . I think it leaked out around 12 weeks. meant to hold it in longer, but other friends were announcing their pregnancies (due about the same time as me) and in my congrats I told them about our pregnancy, and well . . .you know.
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it really is up to your comfort level. for me, most of the people I tell early are the ones whose support I'd rely on IF there were a loss, so I'd still tell them (my mom, my BFF, for example)