I wouldn't try to sell someone on VBAC, personally. I think it's a good choice for women who really want to go that route (and I did, in a big, big way), but I think the important thing is that a woman is informed of the risks/benefits of both options.
Anyway...I've had a total of five c-sections. Three of those were schedule, repeat c-sections. I wasn't happy about any of them, but the last one (in 2009) was the best, by far, of the lot. Factors that made it better for me:
1) I requested, and received, stitches, not staples, for the skin closure. I can't even begin to describe how much of a difference that made, in terms of both increased mobility and decreased pain. My post-op experience was physically much better, just because of the stitches (despite having the worst gas pain I had in any of them).
2) I hate, hate, hate the spinal. There are actually no words for how terrifying it is for me - both getting it, and being numb from it, afterwards. With my last c-section, the anesthesiologist allowed dh to come in while the spinal was being administered. It made a world of difference to me to have dh standing there while they did the spinal, and being able to hold his hand, as well as that of the nurse. He was with me every step of the way until they took dd2 out of the OR. (I was on the table for a long time, because stitches take longer, the OB was excising scar tissue from my previous surgeries, and I also had a tubal.)
3) When I asked, I was told it wouldn't be possible, but I was able to breastfeed on the table while they did the tubal and sewed me back up. The L&D nurse who prepped me, and accompanied me to the OR, was a former midwife in the UK. DD2 was crying, and the nurse said, "she seems hungry - want to give feeding her a try?" I was so happy that I almost couldn't talk. It was the one thing I'd really wanted, and asked for ahead of time, and been given a defniite "no" on...and it happened, anyway. It was great.
Anyway - I think the VBAC/RCS decision is one that only the mom-to-be can make for herself. I opted for VBAC every time, except the last (and didn't get it), and opting for the RCS wasn't something I was happy about. (The reasons are complicated, and it would take a long, long time to type them all out, including a lot of backstory)...but there are things that can be done to make the experience better. I think it really depends on what's important to any particular woman, yk? (A lot of people suggest having the drape lowered to see the baby come out, and that's great for some women. It would make me sick, and I absolutely did NOT want that to happen...but the OB did lift dd2 up over the drap as soon as she was out, so that I could see her quickly.)