Executive
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There are two different rebates going on here.
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1. Costco offers the difference between the two memberships if you are not satisfied. I am not sure if it is just for the first year or if it is for ANY year. Ours has always been worth it to us.
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2. Costco gives a rebate based on purchases. This is only good at Costco, but can be used a number of ways: cash at service desk, pay for membership, or pay for purchases.
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In addition, you can apply for the AmEx card with the Costco Executive membership. There are different percentages you earn based on the types of purchases. You earn 1-3% on each category, including all other purchases (not related to Costco at all, which is a big deal to us). This is a separate check from AmEx and it can be cashed at the Costco service desk or used to make purchases at Costco. I've done both of those. I think there are other options, too, that we have not done.
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I particularly appreciate the AmEx card because it has my picture on it and serves multiple functions, saving me time and energy and space! I walk many places in our community and I can just carry my AmEx card. Even when I do drive beyond our community, I use my AmEx card over my Visa card because I dislike having to dig out my driver's license from certain wallets/purses. We don't have spending issues with credit cards, so this works well for us. We pay off the AmEx bill every month and earn a nice rebate annually.