Alright, I'll bite. Having lived in Milwaukee in one of the zip codes the campaign is targeting, and having worked in child welfare there, I don't see a huge problem with their anti-co-sleeping campaign at all. I'm also a co-sleeper. Yes, the campaign in simplistic and does not lay out all of the facts, but it targets a specific population and I'm certain it will save lives in Milwaukee. The city is impoverished with nearly half of children growing up in poverty. The violent crime rates are high. Breastfeeding rates are extremely low. Drug and alcohol abuse rates are very high. Teen pregnancy rates are high. None of those things mix that well with *safe* bedsharing.
It would be really great if there could be a comprehensive plan in Milwaukee to teach parents about safely bedsharing, but the resources do not exist. It would be fantastic if Milwaukee could address their serious issues with poverty, access to health care, breastfeeding, crime, etc., but that is going to take time and why should more babies be suffocated by drunk relatives sleeping on a couch while everyone waits for Milwaukee to make improvements to the quality of life there? With super low rates of breastfeeding, high rates of addiction, and people just straight up not having access to things like mattresses for mom and baby due to poverty, I can see why people would want to start a campaign that targets the reality of the situation for a significant portion of the population.
This isn't about crib companies making money or any other silly conspiracy theory. It is about the well-being of parents and children of a city with a completely unacceptable infant mortality rate. It turns out it is actually about people who *care* about parents and kids in Milwaukee trying to make a difference in suffocation rates, and who hope fewer parents will wake up to suffocated babies. If the city had the resources to end poverty, crime, and addiction and support every mother in breastfeeding and other parenting goals, they could work on a more comprehensive plan to educate the public on safe bedsharing. Obviously they don't, so they're doing what they can to decrease the infant mortality rates which is to throw out a blanket statement that co-sleeping is unsafe. Which it happens to be for a very large portion of the city.
Plenty of bedsharing, elitist, middle class faux hippies love to scream about how awful these campaigns are but your reality isn't the reality of plenty of other parents living in Milwaukee and elsewhere.