I've had my first few maternity appointments at the clinic and at one of them the midwife gave me a promotional bag called a 'bounty bag'. It's full of brochures and a book about pregnancy published by the government. It's got little samples in it too of nappy cream and a disposable nappy etc etc.
I opened it when I first got it and looked at the stuff inside and haven't looked at it again. I'm preferring to read the information in the Dr Sears baby book over the commercial things in my bag.
It's promoted in Australia though as a goodie freebie bag that new mums are excited to receive at their first appointment, but for me, I would still prefer to look at the sears book :-)