Dd is a 2nd grader. It seems like a lot of girls in her class are into Barbies, somewhat into Littlest Petshop, make-up (yuck), nail polish, jewelery, etc. Dd and a lot of her friends enjoy doing lots of different crafty stuff. Baking is popular too.
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The boys (as far as I can tell) are into Star Wars, Harry Potter, Pokemon (this has recently become really big with dd's classmates), Lego.
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Lots of kids are into animals. Some are into science. Of course it depends a lot on the kid.
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Book series that dd likes are Junie B Jones, Clementine, Ivy and Bean, Judy Moody. Dd, unlike a lot of kids her age, can't really deal with anything scary, so movies and books have to be funny with no (or almost no) tension, suspense, scary bits, etc. It seems like most kids in her class watch (if not read) stuff that I would think would be for older kids, but maybe that's just compared to dd.