These are some great ideas above.Â
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I, too cook almost exclusively from scratch and we don't eat any foods with additives/preservatives/colorings/flavorings while dd's cousins... that is about all they eat. But what I do is make foods that are familiar to them, but just made from scratch. They love chicken nuggets and fries. I just make them myself. They like chips and dip, I get out my mandoline and slice the chips and make the dip. They like quesadillas and it's interesting to see the tortillas being made and the chicken being cooked, etc. A few things we just won't buy, and that is partly because we don't eat it (like hot dogs and bologna) and partly because we feel that our dollars should not be spent on something that we don't agree with ethically. But I manage to find something every time that they enjoy in spite of their once-a-day-McDonald's habit. I have even gotten them to eat fish from a whole grilled fish... head and all with eyes staring up at them. They though it was a hoot learning how to filet the fish, pick out the pin bones, and get the spine and head pulled off all attached. It was almost like playing with your food. So, making the food fun helps. Another thought is that we like to do bento lunches here. These kids, who don't like eggs or rice at all, will eat them when they're formed into cute little shapes. There are tricks you can use without compromising your principles, I think.
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Another thing to remember... if kids eat a lot of processed foods, they are eating a TON of sodium and HFCS. Salt masks the "off" flavors of the chemicals, so they are tasting a lot of salt in their foods. You are probably under-salting his food for his tastes if this little guy eats a lot of packaged, processed food. Maybe you could salt his food a little more when serving. The HFCS makes foods super sweet, so some things may not be sweet enough for him. When people at work bring take out in, I always ask for their leftover condiment packets so I have more mainstream condiments in the house for the cousins.