I used to think Legos were a good toy, I really did. Now, I view the company as practically predatory and I wish I rid them from our lives forever. All ds1 (7.5) wants to do is buy more and more Lego sets, all the time. Whatever one he last got is never enough and always leads to him wanting another, different one. We don't actually let him do this of course; he gets sets for his birthday and Christmas (too many, from well-intentioned relatives), and maybe twice in the past year has bought a set with his own money. It's the insane DESIRE for more though, all the time, that's killing me. And it's not just ds...all his friends are equally obsessed, which of course fuels the fire substantially.
We have tried talking to him about the marketing, all the other Lego sets that sit abandoned in the closet, and the concept of being happy with what you have, at least for a little while! All of my mom friends are talking to their sons about this same thing, but in the end, the desire for more is too strong.
I should mention also that ds does not watch TV and has very limited media outlets, so ALL of this hype is pretty much coming from his circle of friends, the brochures that come in the Lego sets that one child may get (the brochures all get passed around), and who knows where else? Maybe nowhere.
I'm looking to hear about how other parents are handling this obsessive consumerism, because it so goes against everything we are trying to instill and how we live our lives. Ugh.
FYI, the obsession in question right now is NINJAGO. Before this it was Star Wars.