As many of your know, Public Citizen just started a petition to end formula samples in hospitals and it's the first time an advocacy group, outside of the breastfeeding community, has done so. Already nearly 12,000 have signed the petition and PC has a good track record (since 1971!) of doing effective social action.
She also brings up the choice argument (fueled by formula companies). Please comment on this article or respond in some way.
I wrote a blog about the issue of formula marketing to new moms in hospitals and the new PC petition.