I'm thinking like a summer reading challenge program, but without a big reward for reading X number of books at the end.
DD (10) likes to read, but when she's got spare time in the middle of the day and is doing cartwheels around the house or other random, short-lived things, sitting still and reading a book would never occur to her as a possible activity. Occasionally I will suggest it and she might read a chapter here or there, but generally she ONLY reads before bed. That's it (and as a result, it can take her a long time to get through books). During the day she wants to be on the go all the time or doing something active.
Being active is all well and good, but I'd also love for her to discover the joy of reading during the daylight hours. I do NOT, however, want to in any way associate reading with an activity that HAS to be done, or is in any way some form of schoolwork.
My only ideas thus far are to include a small group of friends in some way, although I don't want to do a bookclub; dd has already stated that she doesn't want to have to read a book on any kind of timeline. I was thinking something more free-form, and that would involve perhaps a list of books for her/her friends to choose from...books outside their current range of favorite authors...