The cheesy marketing slogan is Mom Appreciation Event.
More info here
Looks like you need to be registered for Prime and Amazon mom by Sept 15th. 20% off coupon expires Sept 30th.
I already have Amazon Prime since I'm an amazon junkie and I love free shipping. I believe if you have a .edu email you can also get amazon prime free for a month.
Amazon mom is free to sign up. It looks like first 3 months are free. If you are doing both by Sept 15th you get a 20% off coupon good for up to $100. I'm not ready to purchase a car seat or stroller yet, but maternity pillow and cover? Yes please, I'll take 20% off.
I thought this may help another momma save some money!